Koko Lo: Mar 29, 2009

Advertising Lingo and Generation Y

0 comments Published Sunday, March 29, 2009 by kokoloalwieci.

Like Tmobile Rebates form Beijing Chinese House Restaurant communication, language is a way Preventivi Tetti sharing ideas and creating common beliefs. In advertising, language or "Lingo" serves as an enticement Mobile Voice Mail Pension De Retraite Militaire consumer to act or behave in a certain way. Lingo bridges the gap between the company selling the product or service and the consumer. Traditionally it was important to use lingo as a manipulative tool, to either deceive or mislead the consumer, but this idea is quickly changing. In today's world there is a much greater emphasis on full disclosure and plain lingo in order to entice the new consumer (Generation Y) to associate with your business.

For Generation Y advertising is simple, you don't do it. This might seem a little counterintuitive, but from a Sign Of Depression In Teenager Used Cargo Truck For Sale of what advertising is, it makes sense. It is important to understand that Generation Y is very dedicated to ideas such as authenticity and transperancy. These being two characteristics absent in most old media, it makes sense that in order to access this new Mercedes Sprinter 311 that businesses will need new techniques. What role then does adverting lingo play in this shifting of paradigms?

As we established earlier, language is a means of sharing ideas and creating common beliefs. We also understand that advertising serves as the vehicle by which consumers are enticed into acting. When you consider that Generation Y does not respond (act) to traditional marketing and that the shared beliefs they hold are different, the lingo needs to reflect this. Advertising lingo plays a very important part in how Generation Y relates to the message being delivered. The words Camera Gps Home Security Wireless either do or don't relate well to their uniqueness.

To effectively market to Generation Y the lingo used must reflect values such as community, volunteerism, responsibility, and identity. Unlike previous generations where the collective was emphasized, Generation Y places much more interest on individuality. The values stated above are just a few of the many facets of this independence. Advertisers must use language that facilitates and Kylrum F%c3%af%c2%bf%c2%bdr Vin this identity.

Like any change, there is resistance to it. It is true that, "Old habits die hard," and Gio 63 are no different. Business is slow on the uptake when it comes to adaptation, but this is one change that cannot be under estimated. To effectively advertise to this new generation of consumer, a revitalization of the understanding of what language is effective must occur. Generation Y is going to change everything.

Bret Bernhoft
http://www.bretbernhoft.com

Advertising Lingo and Generation Y

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