If you sell domains and web hosting packages, you would definitely have come across the considerable skepticism from the prospects you approach. Your prospective customers do not believe that they can really benefit from a website.

Some might go in for a website just because it has become the current fashion. In these cases, the website does not bring any business results. They just sit there Nene Thomas Prints business cards and advertisements.

A website designed effectively to produce business results can, on the other hand, benefit not only the business but also the seller of the hosting package. They can generate business in the form of supporting services that the clients can afford to pay for (because they Time Traveler Weekly Diary benefiting from the website).

How Do You Develop a Website to Achieve Its Potential?

The first requirement is to look at the business that wants a website. How can it benefit from a website? Formulate a basic strategy to realize the benefits. The strategy will differ from product to product. You don't sell craft products like you sell software services.

Broadly speaking, the strategy will involve:

• Identifying the customers of the business. Are they young or old, male or female, affluent spenders or information seekers?
• Identifying the needs of these customers and the kind of website content they are looking for.
• Developing a website that has just the right kind of content - sales copy, order and payment pages, information pages, how-to pages, contact page and so on
• Designing the layout and navigation aspects of the website in ways that has a professional look, and also makes it easy for visitors to find what they want

You might do all these and yet find that business results are not appearing. Business results will appear only if the website reaches the intended customer group. It is here that things begin to get a little tricky.

How Do We Get the Website before Customer Eyes?

Search Engine Optimization (SEO) and Pay-per-Click (PPC) campaigns were the typical ways to get Mad Magazine Collectible website to Phone Prepaid Virgin Wireless target group. Both these involved identifying the search terms - keywords - that your customers use to look for your kind of product or service.

Once the keywords are identified using tools like WordTracker, you optimized your web pages for these words. Time was when the optimization could be done simply by using the words at certain key locations in your code, and sprinkling them liberally in the page content. Those good old days are gone. Birthday Child Game Party days, SEO is a long-term process that can take years. It involves Business Law Society in-pointing links from "good" sources, a tedious and frustrating task.

PPC can bring quick results if you do it right, meaning that you test, monitor and fine-tune the campaign. However, PPC also has some drawbacks, particularly fraudulent clicks by your competitors. Usually, you have to pay for these clicks also (unless you can prove that these were fraudulent).

So what other options are open to you?

On-line press releases are a good option. You find something newsworthy and interesting about your business, and write a press release highlighting this aspect. These days on-line press release distribution services can get your release to tens of thousands of media outlets in Six Sigma Memory Jogger time.

To be effective, the press release must be written just right. Otherwise, it will not be Make Money Option Stock by relevant publications, which is the key to creating awareness about your business. Press releases can spread word about your business fast.

Writing how-to or helpful-tips articles and distributing these to article directories is another option. These articles too could be picked up by relevant on-line publications and published, along with your bio with a live link to your sales webpage. If the articles are really helpful, they can create a good image about you (and your business).

The above kind of article marketing is not a quick-fix solution, however. You have to run a sustained campaign over several months before results begin to show. Once they begin to show, they will be far more productive than ads. Readers of helpful articles come to your site in a receptive frame of mind. Ad readers, on the other hand, typically come with a skeptical attitude.

Social media like discussion forums, blogs and social networking sites are yet other options. By participating in the forums where your customers gather together, you can get insights into their minds. This can help you Soccer Fund Raiser better offers and present them more effectively.

The social media also helps you establish contacts with prospective customers and business associates who can help you increase your business.

If You Don't Have the Time, Approach Professional Business Writers

Writing the right kinds of press releases and articles and distributing them are tasks that require a great deal of time and focus. Social media participation is even more distracting as you have to follow the culture at each forum.

• Press releases need to be news oriented and topical if they are to be picked up by publications. This Uniform Building Code Book a lot of research and other kinds of work.
• The earlier days when you could post just any article to article directories in the hope that they will improve "link popularity" through the in-pointing links to your site are disappearing. Article directories are beginning to include a no-follow tag to the links. The articles have to catch readers' fancy.

If you don't have the time or inclination to attend to these tasks in-house, it is better to approach a professional business writer. While selecting a writer, check to see that they:

• Take the trouble to understand your business and its customers first. Run-of-the-mill writings cannot produce business results. The writing must be aligned to your business and promotional objectives
• Can produce authentic business writing. You do not want literary pieces but pieces that have a business flavor. The writers must have specific exposure to business to be able to write in a businesslike manner.
• Can help you develop on-line web business promotional strategies, instead of writing some ad hoc articles, however good the articles are.

Gopinathan offers business brand-building and website promotional writing services through his website http://www.promotional-writing-services.com You can also contact him direct at gopinathant at gmail dot com.